Fashion icon Dries Van Noten shocks the industry by stepping down as creative director
In a surprising turn of events, renowned fashion designer Dries Van Noten has announced his departure as the creative director of his eponymous brand. The news comes as a shock to the fashion world, as Van Noten, a member of the influential Antwerp Six, has been a driving force in the industry for decades.
Van Noten, 65, revealed his decision in a letter to editors, stating, “My dream was to have a voice in fashion. That dream came true. Now, I want to shift my focus to all the things I never had time for.” His final men’s show is scheduled for fall 2024 in Paris, marking the end of an era for the designer.
Known for his originality, attention to detail, and grace, Van Noten’s departure signifies a rare example of a designer willingly ceding power at the height of his career. His brand, founded in 1986, has seen significant growth and expansion under his leadership, including ventures into beauty and fragrance.
Despite his success, Van Noten has been contemplating his exit strategy since 2018 when he sold a majority stake in his brand to Puig. The partnership allowed for increased resources and team expansion, but the designer still felt the pressure of the industry’s relentless pace.
As Van Noten prepares to hand over the reins to a new generation of talent, the fashion world is left wondering about the future direction of the brand. With his keen eye for detail and innovative designs, Van Noten has left an indelible mark on the industry, revolutionizing the way designers approach succession planning and departure.
While his next steps remain uncertain, one thing is clear – Dries Van Noten’s legacy will continue to inspire and influence the world of fashion for years to come.
