Unstoppable Domains Joins Forces with GlobalBlock to Combat Online Brand Impersonation in Web3 Era
In a groundbreaking move to combat online brand impersonation and fraud in the Web3 era, Unstoppable Domains has partnered with the Brand Safety Alliance (BSA) to integrate its domain name blocking service, GlobalBlock. This collaboration marks a significant step forward in the ongoing battle to protect brands in the ever-evolving digital landscape.
The incorporation of Unstoppable Domains’ suite of 20 web extensions, including popular ones like .nft, .crypto, and .blockchain, into GlobalBlock’s framework expands the protective measures available to brand owners. This partnership not only enhances brand safety but also addresses the growing concern of unauthorized use of brand names in decentralized platforms and blockchain technologies.
Tony Kirsch, the Commercial Director of the Brand Safety Alliance, emphasized the importance of this collaboration, stating, “Integrating Unstoppable Domains into the GlobalBlock service not only pushes our protective measures to the next frontier of digital technology but also provides a comprehensive solution for brand owners to secure their online presence.”
With the proliferation of domain extensions making it easier for malicious actors to exploit brand identities, GlobalBlock’s service comes at a crucial time. By preemptively blocking the registration of potentially harmful domains, brand owners can now protect their trademarks and intellectual properties more effectively.
Sandy Carter, COO and Head of Business Development at Unstoppable Domains, highlighted the significance of this partnership for the Web3 community, stating, “Being part of GlobalBlock not only signifies a new chapter in brand protection but also empowers brand owners to secure their digital identities on the decentralized web without fear of impersonation.”
This strategic alliance between Unstoppable Domains and the Brand Safety Alliance through GlobalBlock sets a new standard for digital brand safety. As businesses navigate the evolving internet landscape, initiatives like this will play a crucial role in maintaining the integrity and trustworthiness of brands online.
In a world where online threats are constantly evolving, the collaboration between Unstoppable Domains and GlobalBlock offers a beacon of hope for brand owners looking to safeguard their digital presence in the Web3 era.
