Australia’s First Watch Fair Set to Showcase Homegrown Talent
Australia may not be known for its watchmaking industry, but that is about to change with the upcoming Wristwatch Check fair organized by Domenic Italiano, founder of Grip Auto Timepieces. The event, scheduled for May 30 at Benzina Stables in Melbourne, will feature seven local watch brands, including Bausele, Ocean to Orbit, and Second Hour.
With a growing interest in microbrands and unique timepieces, the fair aims to provide a platform for Australian watchmakers to showcase their creations and connect with enthusiasts like Irwin Liaw, a member of RedBar Melbourne. Attendees can expect to see a variety of styles and designs, from vintage looks to modern innovations.
Thierry Nataf, president of the Luxury Consulting Company, believes that the fair could be a stepping stone for Australian brands to expand internationally. Despite the challenges of Australia’s geographical location, the success of brands like Aesop in the beauty industry shows that it is possible to make a mark on the global stage.
Matthew Corbo, co-owner of the Melbourne Watch Company, sees the fair as a timely opportunity for local brands to gain recognition, especially in a market where luxury watches may be out of reach for many. As the industry continues to evolve, Mr. Italiano plans to host more fairs in different locations to support and promote microbrands as a unique selling point.
With a focus on showcasing the talent and creativity of Australian watchmakers, Wristwatch Check promises to be an exciting event for both industry insiders and watch enthusiasts alike.
