EveryWatch Sheds Light on Pre-Owned Swiss Watch Market
In the world of luxury Swiss watches, Rolex reigns supreme as the most discreet yet influential brand, dominating the market with its coveted timepieces. However, due to the company’s strict policies on sharing point-of-sale data, traditional market share reports often exclude Rolex.
Enter EveryWatch, a new data-driven company that is revolutionizing the pre-owned watch market by providing valuable insights into the worth and availability of second-hand timepieces. Founded by Giovanni Prigigallo, EveryWatch aggregates data from over 300 auction houses and 180 marketplaces and dealers worldwide, using artificial intelligence to analyze trends and prices.
“We created this service with the idea that there are aggregators in different fields like art, cars, wine, etc. But it was completely missing in the watch industry,” Prigigallo explained.
EveryWatch’s monthly reports offer a comprehensive overview of the secondary market, including the total value of watches ($9.4 billion), notable auction prices (such as a Cartier Crash model selling for $277,200), and significant price increases for specific models (like the Omega Seamaster, which saw a jump of over 107.2 percent).
With the Swiss watch industry’s secretive nature making it difficult to obtain accurate market share data, EveryWatch is filling a crucial gap by providing transparency and valuable information to collectors, enthusiasts, and investors alike. As the pre-owned watch market continues to grow, EveryWatch is poised to become an essential resource for anyone looking to navigate this exclusive and lucrative sector.
