Clazar Secures $10 Million in Series A Funding to Revolutionize Cloud Marketplace Sales
In a significant development for the tech industry, Clazar has successfully raised $10 million in a Series A funding round led by Ridge Ventures, Saurabh Gupta of DST Global, and Ensemble VC. This funding round also saw contributions from earlier investors such as The General Partnership and Twin Ventures, bringing Clazar’s total capital raise to $14 million since its inception in 2023.
The timing of this financial injection couldn’t be more perfect, as cloud marketplaces are projected to facilitate a staggering $45 billion in transactions by 2025. Clazar is at the forefront of this trend, offering a cutting-edge, automated solution that simplifies the process for startups and established enterprises looking to enter major cloud platforms like AWS, Azure, and Google Cloud Platform (GCP). With approximately a hundred paying clients already on board, Clazar is clearly meeting a growing demand for its innovative go-to-market (GTM) automation solutions.
Trunal Bhanse, CEO and co-founder of Clazar, highlighted the challenges companies face when navigating cloud marketplaces, citing high engineering costs and complex resource requirements as major obstacles. Bhanse expressed confidence that Clazar’s platform will revolutionize the way software is marketed and sold, making it easier for companies of all sizes to navigate the cloud GTM landscape.
The inspiration for Clazar came from Bhanse’s own experiences at Airbnb, where he led engineering teams in developing platforms for cloud marketplaces and billing. Co-founder and CTO Aayush Bahuguna brings additional expertise from his time at Facebook, Zenefits, and LinkedIn, ensuring that Clazar is built on a solid foundation of industry knowledge.
The newly secured funds will be used to further develop and expand Clazar’s offerings, with a focus on enhancing R&D capabilities, expanding GTM teams, and driving customer acquisition. Clazar’s platform is designed to streamline the entire lifecycle of cloud marketplace engagement, promising faster deployment and larger deals for its clients.
With operational advantages such as quick marketplace listings, access to buyers’ committed cloud spend, and seamless integration with popular tools like Salesforce and HubSpot, Clazar is well-positioned to empower software companies to maximize their marketplace performance and revenue potential. This latest funding round is set to propel Clazar towards its goal of transforming the way software is sold, making the cloud marketplace a more accessible and lucrative channel for software vendors worldwide.
