Le Poisson Rouge (LPR), a renowned music venue in New York City, has made history by partnering with KYD Labs to fully embrace on-chain ticketing, becoming the first major U.S. music venue to adopt blockchain technology for ticketing. This groundbreaking partnership aims to enhance transparency and efficiency in ticket sales, empowering artists and venues by providing direct access to fan data for better marketing strategies, optimized ticket pricing, and enhanced fan engagement.
Formerly known as The Village Gate, LPR has been a staple in New York’s music scene for over sixteen years, hosting legendary performances by iconic artists. With this new partnership, LPR is taking a bold step towards revolutionizing the music industry, especially during a time when traditional ticketing systems are facing criticism.
By leveraging the Aptos blockchain, KYD Labs enables LPR to streamline ticketing operations, giving artists unprecedented access to fan data and enhancing overall fan engagement. This move not only promises to optimize ticket pricing and booking rates but also aims to curtail secondary market resales by allowing LPR to capture 100% of fees on resale transactions.
David Handler, Co-Founder of LPR, expressed his excitement about exploring new technologies that benefit artists and venues, stating, “Giving artists more direct access to their public is exciting, deserved, and overdue.” Ahmed Nimale, Co-Founder and CEO of KYD Labs, highlighted the transformative impact of their partnership with LPR, emphasizing the importance of empowering artists and venues to reclaim control over their ticketing processes.
With KYD Labs currently serving 500,000 fans and providing tools to maximize ad spend efficiency and return on investment, this partnership is set to revolutionize the way live events are managed and marketed. By automating the utilization of artist and venue data, KYD Labs enables LPR to achieve significant returns on ticket, merchandise, and advertising expenditures, ultimately enhancing the overall fan experience.
Overall, this collaboration between LPR and KYD Labs represents a significant step forward in the live events industry, showcasing the potential of blockchain technology to revolutionize ticketing processes and empower artists and venues to connect more effectively with their fans.
