Budget airline Wizz Air has made headlines with the launch of its ‘all you can fly’ subscription, offering customers unlimited flights for an annual fee of 499 euros. This new concept, similar to deals offered by Frontier Airlines in the US and AirAsia in Malaysia, has sparked interest among travelers looking for a cost-effective way to explore multiple destinations.
The discounted price for the yearly pass will be available until August 16th, after which it will rise to 599 euros. Subscribers will have the opportunity to travel to various destinations in Europe, North Africa, the Middle East, and Asia by booking available flights at least three days in advance and paying a flat fee of 9.99 euros.
However, despite the excitement surrounding this offer, some potential subscribers have faced disappointment as several ‘airport of preference’ options were already sold out on Wizz Air’s website. The company stated that they are only selling 10,000 subscriptions, distributed across the airports they operate from.
Wizz Air has faced criticism in the UK for its customer service and flight delays, with the airline being named the worst for UK flight delays for the third consecutive year. Additionally, leading consumer group Which? has labeled Wizz Air as the worst performing airline for customer service.
In the midst of these challenges, Hungary’s competition authority imposed a 770,000 euro fine on Wizz Air for misleading communications, including the promotion of more expensive travel packages. Despite these setbacks, Wizz Air remains confident in the legality of the fine and is taking legal action.
As the airline navigates through these issues, it reported a 44% drop in first-quarter operating profit and adjusted its profit forecast for the year. The ‘all you can fly’ subscription may be a strategic move by Wizz Air to attract more customers and boost its revenue amidst a challenging operating environment.
