The new trend of being “demure” is taking over TikTok, with people embracing a more mindful and modest lifestyle. Content creators like Jools Lebron and Campbell Puckett are leading the way, with their videos garnering millions of views.
Lebron explains in her viral TikTok video that being demure means being mindful and reserved in how you present yourself, whether it’s in your makeup at work or how you act at the airport. Puckett, on the other hand, showcases her demure side by elegantly eating an almond croissant.
Other TikTok users have also jumped on the demure trend, sharing how they incorporate the concept into their daily lives, from ordering food at Chipotle to grabbing a straw for their drink.
This trend comes on the heels of the “brat summer” trend, as explained by singer Charli XCX, where being messy and partying was celebrated. Now, the focus is on living a demure lifestyle, with quiet modesty and mindfulness at the forefront.
With over 122,000 videos on TikTok featuring the hashtag #demure, it’s clear that this trend is here to stay. Users are loving the concept and finding ways to incorporate it into their own lives.
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