Title: Low-Budget Film “Hundreds of Beavers” Packs Theaters with Unique Marketing Strategy
Last week, a low-budget black and white movie without Hollywood stars took Manhattan by storm, packing a 200-seat theater on a one-night engagement at the IFC Center. The film, “Hundreds of Beavers,” directed by Mike Cheslik and starring Ryland Brickson Cole Tews, has been gaining attention for its unconventional marketing tactics.
Cheslik and Tews, both 33-year-old friends with no Hollywood connections or large budgets, have found success with their secret weapon: life-size beavers. These beavers, along with a horse played by humans, interacted with passers-by on the sidewalk and entertained audience members before the screening, creating a buzz around the film.
The film’s unique blend of silent film performance styles, animation, and slapstick comedy has resonated with audiences, leading to sold-out screenings during a recent multicity tour in the Great Lakes states. The movie’s social media presence, featuring the beavers prominently, has also contributed to its success.
Despite its seemingly whimsical premise, “Hundreds of Beavers” has garnered praise for its sophisticated approach to comedy. Viewers have compared it to classic silent-era comedies and praised its physicality and humor.
The filmmakers, who met in high school in Wisconsin, have tapped into Midwestern sensibilities to create a film that appeals to a wide audience. Shot mostly outdoors in cold Wisconsin towns, the movie’s themes of survival and love are universal.
Despite initial challenges in finding a distributor, “Hundreds of Beavers” has found success in independent theaters and is set to expand to more markets. The film’s low budget of $150,000 has already yielded positive returns, allowing for further promotion and distribution.
Audiences have responded positively to the film’s energy and creativity, with many praising it as a refreshing alternative to big-budget blockbusters. As “Hundreds of Beavers” continues its theatrical run and prepares for on-demand release, it seems poised to make a lasting impact on the indie film scene.
