Daehong Communications, a marketing and advertising firm under the Lotte Group umbrella, has made a groundbreaking partnership with Aptos Labs, a global blockchain infrastructure provider. This collaboration marks the beginning of Lotte Group’s ambitious Web3 business expansion on a global scale.
Aptos Labs, founded by Mo Shaikh and Avery Ching, has garnered significant investments totaling over $400 million from top investors like a16z, Jump Crypto, and PayPal Ventures. With a market capitalization of $3.7 billion, Aptos Labs is a major player in the blockchain space, poised to revolutionize the digital landscape.
The partnership highlights Daehong’s crucial role as the driving force behind Lotte Group’s blockchain initiatives, fostering collaboration with various entities within the conglomerate to propel business ventures forward. Daehong is leading Lotte Group’s Web3 strategy, focusing on loyalty programs, PFP projects, and entertainment ventures.
Daehong has already secured NFT Use Cases for Lotte Group subsidiaries, including the BellyGom Project, KFA Baekho Eleven, and professional golfer Choi Hye-jin, setting the stage for future innovative projects. The firm envisions a future filled with diverse Web3 projects, including loyalty programs, payment services for sports and entertainment, and initiatives to combat counterfeit tickets.
With the partnership with Aptos Labs, Daehong aims to enhance project value through global market expansion, starting with ecosystem collaborations between the BellyGom Project and Baeho Eleven Project. The integration of NFTs from the BellyGom Project onto the Aptos mainnet will allow users to receive rewards for goods acquired within the project roadmap.
Additionally, Daehong’s official loyalty program for the Korea Football Association, Baekho Eleven, will be seamlessly serviced on the Aptos platform, offering improved accessibility and functionality. The firm plans to unveil a range of Lotte Group blockchain projects based on the Aptos mainnet in the near future.
Overall, the partnership between Daehong Communications and Aptos Labs signifies a significant step towards advancing Web3 adoption and revolutionizing the digital landscape. Stay tuned for more updates on this exciting collaboration.
