Apple is in talks with Google to potentially use the search giant’s generative artificial intelligence model, Gemini, for its next iPhone, according to sources familiar with the discussions. The deal would mark a significant step for Apple as it seeks to incorporate cutting-edge technology into its devices.
The talks are still in the early stages, and the exact details of the potential partnership have not been finalized. Apple has also been in discussions with other A.I. companies as it looks to leverage the power of large language models capable of analyzing vast amounts of data and generating text autonomously.
Tim Cook, Apple’s CEO, has promised investors that the company will introduce new generative A.I. capabilities this year. Rivals like Samsung and Google have already integrated Gemini into their latest devices for tasks like video editing and audio summarization.
If a deal is reached, it would further solidify the longstanding partnership between Apple and Google, which dates back to the launch of the iPhone in 2007. Google has been a key contributor to the success of the device, providing services like Google Maps and becoming the default search engine on the Safari browser.
Apple’s efforts to develop its own large language model have reportedly been delayed, putting the company behind competitors like Microsoft in the A.I. race. However, with over two billion active devices worldwide, Apple remains a major player in the tech industry and an attractive partner for companies like Google.
The potential collaboration could bring the Gemini model to iPhones globally, giving Google access to a massive user base and making generative A.I. technology more mainstream. This could have significant implications for the future of A.I. services and consumer technology.
While the deal could be a significant win for both Apple and Google, it may also draw scrutiny from U.S. regulators. The Justice Department is currently pursuing a lawsuit against Google for alleged anticompetitive practices, including payments to Apple to secure its position as the default search engine on the iPhone.
Overall, an Apple-Google partnership on generative A.I. has the potential to reshape the tech industry and bring cutting-edge technology to the hands of consumers worldwide. Stay tuned for further developments on this exciting collaboration.
