Beck & Bulow, a nationally acclaimed meat and seafood company based in Santa Fe, New Mexico, is making waves in the industry by announcing its decision to accept Bitcoin as payment online and in-store. Not stopping there, the company is also including Bitcoin in their employee 401k program and committing to holding Bitcoin and revenue generated in Bitcoin in its reserves indefinitely.
From humble beginnings of working farmers markets and selling meat door-to-door, Beck & Bulow has grown to serve over 1,000 restaurants and retailers across the United States, including luxury hotels and high-end markets. The company has even expanded its reach internationally by exporting bison to Mexico.
The decision to adopt Bitcoin aligns with Beck & Bulow’s philosophy of financial sovereignty and food sovereignty. The company believes that just as every cut of meat tells a story of quality and craftsmanship, every Bitcoin block verifies a step towards a more decentralized and liberated future.
In addition to accepting Bitcoin as payment, Beck & Bulow will hold all Bitcoin payments as savings and has committed to converting 20% of its assets to BTC to keep in its treasury reserves. By extending the use of Bitcoin to their employee 401k program, the company aims to invest in the financial futures of their team members and foster a culture of empowerment and forward-thinking.
This move by Beck & Bulow follows a growing trend of businesses, both large and small, adopting the Bitcoin standard. Reserving in Bitcoin has become increasingly popular among small businesses, not only for its potential financial benefits but also for the marketing opportunities it presents.
As more companies embrace Bitcoin as a means of payment and a store of value, Bitcoin continues to gain mainstream acceptance. Beck & Bulow’s decision to adopt Bitcoin demonstrates the growing intersection between traditional industries and the world of cryptocurrency.
