Can K-pop’s AI experiment lead to success?

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The use of artificial intelligence (AI) in the K-pop industry has sparked a debate among fans, with some embracing the technology while others express concerns about losing the personal touch of their favorite artists.

One of the most successful K-pop acts, Seventeen, recently admitted to using AI in their music videos and possibly in their lyrics as well. This revelation has divided fans, with some calling for more regulations to be put in place before AI becomes normalized in the industry.

Super fan Ashley Peralta expressed her concerns about AI-generated lyrics taking away the authenticity and emotional connection fans have with artists. She worries that if artists rely too heavily on AI, fans may lose touch with the true essence of their favorite musicians.

On the other hand, producer Chris Nairn, who has worked with K-pop artists, acknowledges the innovative nature of the South Korean music industry and believes that AI is a way for artists to keep up with technology. However, he also points out that AI may not be able to produce the same level of creativity and innovation as human songwriters.

Other K-pop groups, such as Aespa, have also experimented with AI in their music videos, triggering mixed reactions from fans. Music journalist Arpita Adhya highlights the pressure on K-pop artists to constantly produce new content, leading to the normalization of AI in the industry.

With concerns about the predatory use of AI in the music industry, artists like Billie Eilish and Nicki Minaj have called for regulations to protect the human artistry of songwriters and artists. Fans, like Arpita, feel a sense of responsibility to regulate the use of AI in the industry and hope that artists like Seventeen and Aespa will listen to their concerns and address them accordingly.

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