OpenAI is making waves in the world of artificial intelligence (AI) as it works on enhancing its ChatGPT product to include a new search feature that incorporates real-time information. This move is seen as a direct challenge to Google’s dominance as the go-to search engine.
Currently being trialed by a limited number of users in the US, the new search tool is expected to revolutionize the way users interact with AI bots. Users will be able to ask follow-up questions to their original queries, making the search process faster and more efficient.
Analysts have long predicted that AI chatbots are the future of search, and Google has been racing to add AI-powered tools of its own. The announcement of OpenAI’s new search feature caused Alphabet’s shares to drop nearly 3%, highlighting the competitive nature of the search engine market.
Despite the excitement surrounding AI advancements, concerns have been raised about the environmental impact of these systems and the potential implications for news companies. The shift towards offering conversational responses instead of directing users to links has raised alarm among news outlets that rely on search traffic for audiences and revenue.
OpenAI has reassured publishers that it is committed to supporting a thriving ecosystem and is working with media companies like the Atlantic and News Corp on its new search feature. The company has also announced partnerships with outlets like the Associated Press, emphasizing its dedication to working collaboratively with the media industry.
As OpenAI continues to push the boundaries of AI technology, it remains to be seen how its new search feature will impact the search engine landscape and the future of online information retrieval.
