Coldplay Makes Unconventional Appearance on QVC to Promote New Album
After 25 years in the music industry, Coldplay decided to take a unique approach to promote their 10th album, Moon Music. The band made a surprise appearance on the US arm of tele-shopping channel QVC, where they not only showcased their latest record but also introduced a toaster and tea set inspired by the album artwork.
Frontman Chris Martin humorously commented, “That is vastly more important than the album. Because we’re older now, we’re moving into crockery and Tupperware. The music is really just serving our kitchen line now.”
Martin had previously hinted that Moon Music could potentially be Coldplay’s final album, but later clarified that the band plans to finish after releasing 12 albums. He emphasized the importance of setting a limit to maintain high-quality standards in their music.
Despite receiving mixed reviews from critics, with an average score of 61 on Metacritic, Coldplay’s reputation remains strong. The band recently announced a record-breaking 10-night residency at Wembley Stadium for summer 2025.
During their QVC appearance, Coldplay performed new songs with the accompaniment of Soweto’s Mzansi Youth Choir. They also interacted with fans through phone calls, although technical difficulties led to host Jennifer Coffey relaying messages through an earpiece. One touching moment included Martin improvising a song for a fan who missed a concert in 2008 due to a family tragedy.
The QVC segment was a hit, with 31,000 people shopping for the album on the website within 10 minutes. This impressive response showcases Coldplay’s enduring popularity and influence in the music industry.
