Priscila Alexandre Spring, the creative director of leather goods at Hermès, is the mastermind behind some of the most coveted and luxurious bags in the fashion world. With a keen eye for design and a deep understanding of the relationship between personal life and style, she has been tasked with creating the next iconic bag for the renowned French fashion house.
Born in Canada and raised in Portugal, Ms. Alexandre Spring’s multicultural background and extensive education in fashion design have shaped her unique approach to creating handbags. Her journey from studying fashion in Lisbon to working for top design houses in Paris and New York has led her to her current role at Hermès, where she oversees the creation of new designs that blend craftsmanship, functionality, and style.
Ms. Alexandre Spring’s design process is a collaborative effort, involving discussions with fellow designers and artisans to bring her sketches to life. Each bag is meticulously crafted, with attention to detail on every aspect, from the size and functionality to the sound of the hardware closing. Her inspiration comes from a variety of sources, including historical references and personal experiences, resulting in bags that are not only beautiful but also meaningful.
One of her recent creations, the Arçon bag, was inspired by the shape of a saddle flap and features a unique angled zip pocket reminiscent of pockets from the 19th century. Another design, the Petite Course, is a smaller and more ergonomic bag perfect for a quick errand or ride. Each bag goes through a rigorous prototyping process before being produced in one of Hermès’ 22 leather workshops in France, where skilled craftspeople bring the designs to life.
Despite the high demand for new designs, Ms. Alexandre Spring and her team focus on quality over quantity, producing only 10 new bags each season for the men’s and women’s collections. With a dedication to craftsmanship and a passion for innovation, she continues to push the boundaries of bag design, always striving to create the next big hit for Hermès.
As she navigates the world of luxury fashion and design, Priscila Alexandre Spring remains humble and focused on the creative process. With a keen eye for detail and a deep appreciation for the art of handbag design, she is poised to make her mark on the fashion industry and solidify her place as a visionary in the world of luxury accessories.
