Criticism of Boston Marathon’s Branded Finisher Medals

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Title: Controversy Surrounds Redesigned Boston Marathon Finisher Medal

Cathy Connor, a dedicated Boston Marathon runner, is among many athletes who are disappointed with the redesigned finisher medal for this year’s race. The new medal, featuring a prominent banner for corporate sponsor Bank of America, has sparked backlash among purists who feel the iconic unicorn logo of the Boston Athletic Association has been overshadowed.

For runners like George Christopher and Eve Lanham, who view the Boston Marathon as a prestigious achievement, the new medal design is seen as a departure from tradition. The inclusion of a corporate logo on the medal has raised concerns about the commercialization of the historic event.

Despite the controversy, marathon officials defend the new design, emphasizing the use of recycled materials for sustainability. However, the response on social media has been overwhelmingly negative, with many expressing disappointment and frustration over the change.

As runners prepare for the upcoming race on April 15, the debate over the redesigned medal continues to simmer. While some, like Ms. Connor, remain unfazed by the controversy, others hope that future marathons will prioritize tradition and authenticity over corporate branding.

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