Grammy-Award-winning singer and fashion entrepreneur Lizzo has launched a new swimwear line that challenges traditional notions of body positivity. The line, called Yitty, features shapewear-influenced swimsuits designed to provide control and support for all body types.
In a video interview, Lizzo revealed that she has struggled to squeeze into some of the swimsuits she developed for Yitty, emphasizing the importance of finding the right fit and level of compression. The swimwear, produced in partnership with Fabletics Inc., is available in sizes ranging from 6X to XS, catering to a wide range of customers.
What sets Yitty swimwear apart from other brands is its use of recycled fabric, resistance to chlorine, and enhanced hold. The collection includes a variety of styles, from square-neck bikini tops to high-waist bottoms and waist-cinching one-pieces, priced between $50 and $100.
Lizzo, who is known for promoting self-love and body acceptance, acknowledged that her relationship with her body fluctuates daily. Despite facing criticism and controversy, she remains committed to empowering others to feel confident and comfortable in their own skin.
With Yitty swimwear, Lizzo aims to provide customers with the freedom to choose the level of compression that suits them best. The line reflects her belief in body neutrality, emphasizing self-acceptance and individual choice when it comes to personal style and comfort.
As Lizzo continues to break boundaries in the fashion industry, her message of self-love and empowerment resonates with fans around the world. By embracing her own journey of self-discovery and body positivity, she is redefining what it means to feel beautiful and confident in today’s society.
