The 2024 Academy Awards were a sight to behold, with Hollywood glamour taking center stage once again. Despite the backdrop of war, labor strikes, and political turmoil, the stars shone brightly on the red carpet, adorned with an unexpected accessory – brooches.
Gone are the days when brooches were considered solely a women’s accessory. This year, male stars like Cillian Murphy, Robert Downey Jr., and Mark Ruffalo proudly sported jeweled ornaments on their lapels, bow ties, and jackets. The trend was so prevalent that it almost became a requirement for a complete red carpet look.
According to Stellene Volandes, editor in chief of Town & Country, the abundance of brooches on male actors was a refreshing change and added a personal touch to their attire. The trend may have seemed new to some, but icons like Jared Leto and Timothée Chalamet had already paved the way for this bold fashion statement.
The brooches seen at the Oscars were far from the traditional pearl-studded pins of the past. They were bold, eye-catching, and made a statement. Designers like Sauvereign and jewelry houses like Tiffany & Company are now catering to the growing demand for men’s jewelry, tapping into their archives to offer unique and luxurious pieces.
The shift towards men embracing jewelry is a reflection of changing gender norms and a desire for self-expression. Just as female celebrities are scrutinized for their fashion choices, male stars are now expected to provide detailed wardrobe credits and are finding ways to monetize their style.
As Bertrand Mak, chief creative officer of Sauvereign, aptly put it, a brooch on a man is versatile and instantly personalizes his attire. So, next time you see a male celebrity on the red carpet sporting a brooch, remember that it’s not just a fashion statement – it’s a symbol of evolving trends and individuality in the world of Hollywood glamour.
