The ongoing strike by video game actors has the potential to impact the development of online games, according to a recent report. The strike, which has been ongoing for almost two weeks, was initiated due to a disagreement over the use of generative artificial intelligence (Gen AI) in game development.
Members of the union SAG-Aftra, representing approximately 160,000 performers, have been picketing outside the offices of major game companies like Warner Bros. The union is seeking “meaningful protections” for workers, but negotiations have not yet reached a resolution.
The strike primarily revolves around the use of AI to replicate performances by human actors, raising concerns about the unauthorized duplication of performers without proper compensation. While games currently in development before September 2023 are exempt from strike action, live-service games like Fortnite and Apex Legends could be affected more quickly.
Union chief negotiator Duncan Crabtree-Ireland emphasized the importance of protecting performers’ rights in the face of advancing AI technology. The union is not opposed to AI but wants to ensure fair and ethical treatment for all its members.
Actor Abubakar Salim, known for his work in both TV and video games, expressed concerns about the potential misuse of AI in the industry. He highlighted the importance of human connection in art and the potential negative impact of relying solely on AI-generated content.
As negotiations continue between the union and game companies, the future of video game development and the role of AI in the industry remain uncertain. Stay tuned for more updates on this developing story.
