Louis Vuitton, the iconic luxury fashion house, has a rich history that dates back to humble beginnings. The brand’s founder, Louis Vuitton, was raised in a rural town in eastern France by his farmer father and milliner mother. At the age of 14, Vuitton embarked on a two-year journey to Paris, where he honed his skills in box making under the guidance of a prominent malletier.
After becoming the official trunk maker for Napoleon III’s wife, Vuitton opened his first luggage shop in 1854 near Place Vendôme. The brand’s signature checkerboard Damier print was trademarked by Vuitton’s son, Georges, in 1888. Over the years, Louis Vuitton has continued to innovate, introducing iconic pieces like the steamer bag and the Keepall tote.
Now, Louis Vuitton’s men’s creative director, Pharrell Williams, and musician Tyler, the Creator, are putting a modern twist on the classic Keepall with the Damier Golf. This new bag features a checkered celadon motif inspired by a lush fairway, as well as unique details like an image of Tyler’s dog on the interior lining and a bubble gum pink removable charm.
The Damier Golf is a playful reinterpretation of Louis Vuitton’s classic designs, blending heritage with contemporary style. With Pharrell Williams and Tyler, the Creator at the helm, the future looks bright for this iconic fashion house.
