Entertainment giants Lionsgate are making waves in the industry by partnering with artificial intelligence (AI) company Runway to train a new AI model on their extensive film and TV archive. This collaboration has sparked both excitement and concern among industry professionals and fans alike.
Lionsgate, known for blockbuster series like “The Hunger Games” and “John Wick,” sees this partnership as a way to leverage AI technology in future productions. Lionsgate Vice Chair Michael Burns expressed enthusiasm about the potential for AI to revolutionize content creation in the entertainment industry.
However, not everyone is on board with this new development. Some industry insiders, like writer and producer Helen Delzany, fear that the increasing use of AI in film production could lead to job loss and a decline in creative quality. Actor Alexander Chard even went as far as to say that human creativity is being overshadowed by the demands of AI technology.
Despite the backlash, some industry professionals see the collaboration as a positive step forward. Producer PJ Acetturo, who also heads an AI entertainment company, believes that the partnership between Lionsgate and Runway could bridge the gap between AI and traditional film production.
Runway, for their part, has tried to address concerns about job displacement in the creative industry. Co-founder and CEO Cristóbal Valenzuela emphasized that AI is meant to assist artists in solving specific tasks, not replace their entire roles.
However, the controversy surrounding AI in entertainment is far from over. Artist Karla Ortiz pointed out that Runway is currently facing a lawsuit for potential copyright infringement, adding another layer of complexity to the debate.
As the entertainment industry continues to grapple with the implications of AI technology, the Lionsgate-Runway partnership serves as a reminder of the ever-evolving landscape of creativity and innovation in Hollywood.
