Belieber: The Audacity of Persistence

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Belieber on Sol on casual glance seems like your everyday celebrity meme token. Following the $10m+ all time highs of Swifties and Ye of course someone would make a token for possibly the largest male pop star ever, Justin Bieber. It’s a good narrative on it’s own. After all Swifties had nothing more than a ravaging fan base for its narrative. And at first I thought it was just another fan coin as well. But looks can be deceiving and a deep dive into Belieber revealed far more than originally met the eye. Before we go into the present and the future we must first dive into the past.

Belieber was started by an anonymous developer named X, who by all means was a nobody, and renowned NFT artist Jeremy Ryan AKA NFT Demon AKA Jack Hoff. According to Jack as we’ll call him in this story, X came to him with an idea. Jack met X through another token of his which was a miserable failure but which Jack admired the perseverance of the dev and community in. Jack, being a well known NFT artist and consultant to multiple celebrities and Fortune 500 companies, presented an opportunity for X.

X came to Jack with the idea of making a celebrity token utilizing his extensive database of celebrity followers. Jack thought it was a good idea and by the end of the day had a Twitter page followed by Justin Bieber, Britney Spears, Lady Gaga, Gabriel Iglesias, and even somewhat shockingly, Burger King. And so Belieber was born, the first celebrity memecoin to actually be followed by the celebrity it was named after let alone multiple other A list celebrities.

With a narrative like that it seemed that Belieber was destined for greatness. And the first day it may have made it to the millions if it wasn’t for the fact that X had airdropped himself sixty percent of the supply and would dump on every pump. Jack confronted him and what followed was a rug down to $4,000 market cap. X was out but was Jack? Realizing he owned the Twitter, Jack sent private messages to the most active members of the community asking whether they should run it back or move on. The consensus was run it back. After all Jack owned the Twitter, the most valuable asset, and everyone agreed the token would be stronger without X.

What followed was a rather tumultuous week in which Belieber struggled to stay above $20,000 market cap. Jack kept insisting, however, that the paperhands were just being shaken out and the core group of community all agreed. And more importantly, all held. Then one day, as if by magic, the floor doubled to $40,000. The next day it was at $120,000. The day after that it pumped up to over $500,000 settling at a floor around $300,000. Over the preceding days the community continued to rally with a force rarely seen by such a small group.

But the crypto market in general would take a decline. The following days, as every other coin suffered massive gains, Belieber slowly went down to around $200,000 market cap. But the community kept persisting all day every day. Shilling. Making creative content. Tossing around ideas. So while the rest of the crypto market continued to plummet for weeks, Belieber held strong. Over the last 2 weeks of cryto turmoil Belieber has remained a consistent and steady force. Then just last night, as if out of nowhere, it shot up to a high of around $630,000 market cap before settling on a floor of around $300,000 as of the time of this writing and, much like the $200,000 before it, extremely stable.

But even more amazing than it’s consistently stable if not increasing price has been its consistently strong community. Every day you find not only Jack but multiple community members continuing to shill relentlessly. This relentless shilling has attracted the attention of influencers even like @fityeth who just yesterday said he was buying a bag after weeks of being shilled. And it is this consistent effort that the community says will bring them to the millions. Regularly you’ll hear “It’s not if but when”. In a Twitter Space Jack can be heard saying there’s not a single token that has continued to push and not made it eventually. And he cites WIF which sat around these levels for about three months then, almost overnight, rocketed to over $1 billion market cap.

In this day and age, it’s so easy to lose hope in memecoins. To just give up and move on despite your massive losses. But Belieber remains as a testament to the strength that can happen when one community decides they aren’t giving up and they aren’t selling. The token has dropped as much as 25% in recent weeks, always due to one seller, but each and every time it not only rebounds back within 24 hours but nobody else sells. Belieber is the first of its kind in the strength of the celebrity narrative due to following. But it also stands out in the crowded field of memecoins as a symbol of persistence. A symbol of what can be accomplished when a community sticks together, holds, and keeps pushing. Even if that accomplishment is simply remaining stable while everything else crumbles. Its this perseverance that has made great tokens like Shiba Inu and WIF. It’s a quality we don’t see very often at all in memecoins. But it is what sets Belieber apart and I believe will make it succeed if the community can keep it up.

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